February 1, 2022
American Eagle Outfitters teamed with Kellogg's Tony The Tiger
to celebrate Year of the Tiger with a 24-piece collection of men's and women's apparel and accessories, and is featured in the retailer's shops throughout Asia and the Middle East Africa locations as well as online.
Kellogg's has partnered with Enmotive for Tony The Tiger's GR-R-REAT Virtual Run. The virtual run allows fans nationwide to participate at any location, at any pace, inside on a treadmill or outside. The run kicks off late spring.
A Kellogg's Frosted Flakes makeup collection will be launching with Glamlite this spring.
Across Kellogg's portfolio of licensees, new Tony the Tiger merchandise will launch in 2022, including
Pink Key Consulting has announced several Tony The Tiger DTR programs with fashion specialty retailers has launched for Year of the Tiger. These include CPS Chaps in Thailand and Cambodia, which has made a multi-category collection supported with social media, I.T. Apparel which has developed a collection with Hong Kong retailer CHOCOOLATE for Hong Kong, Macau, Taiwan and China, Hayman with a 15 piece collection which has launched in Hong Kong and H&M have included a Tony The Tiger sport-styled sweatshirt across the whole of Asia and online.
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