Sponsored By

tonies Partners with The Roald Dahl Story Company

New partnership includes launch of “The Witches,” “Matilda” and “James and the Giant Peach.”

License Global

July 27, 2022

1 Min Read
tonies box featuring characters from The Witches,” “Matilda,” and “James and the Giant Peach."
tonies box featuring characters from The Witches,” “Matilda,” and “James and the Giant Peach."tonies

tonies, the musical storytelling box, has partnerships with numerous children’s brands, including Daniel Tiger, Dr. Seuss and Pete the Cat. Now, tonies and The Roald Dahl Story Company are partnering for new titles young listeners. 

The launch of “The Witches,” “Matilda,” and “James and the Giant Peach” marks the beginning of the  collaboration, with additional titles to be released next year. 

Kicking off the partnership is “The Witches,” narrated by actress and comedian, Lolly Adefope. Oscar-winning actress, Kate Winslet, narrates “Matilda.” 

"James and the Giant Peach,” narrated by comedian, James Acaster, is set to arrive in time for Christmas. 

"We are so delighted to welcome some of the world's best-loved Roald Dahl stories into our tonies portfolio and can't wait to introduce these stories to a new generation of tonies listeners,” says Liz Peters, head, portfolio U.K. and IE, tonies. “Our commitment to engaging young readers by introducing them to brilliant stories that nurture the imagination continues with the launch of this special partnership." 

"From the day I started at tonies I knew that I wanted to add Roald Dahl and his classic storytelling to our portfolio,” says Laura Antonacci, director, content, tonies USA. “Introducing these wonderful and entertaining stories to little listeners in such a fun and engaging way has been an absolute delight. We are looking forward to adding more popular Roald Dahl titles over the next few years." 

“Matilda” is available from select toy retailers, bookshops and at Tonies.com. 

Read more about:

ToniesRoald Dahl

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like