The Emoji brand and Medialink Animation International Limited, which is a wholly owned subsidiary of Medialink Group Limited have joined forces with Tommee Tippee, a British baby-feeding brand owned by Shanghai Jahwa, to officially launch a cross-brand marketing cooperation effort. 

To celebrate the new collaboration, Tommee Tippee has created a micro-promotional video featuring familiar emoji brand icons for the maternal and infant groups. The animation, "New Worries in the Emoji Kingdom,” tells the story of an Emoji Kingdom bodyguard who successfully finds a feeding bottle for the newborn prince following a variety of obstacles. The feeding bottle found by the bodyguard at the end of "New Worries in the emoji Kingdom" is Tommee Tippee’s brand-new upgraded Closer to Nature feeding bottle.  

“The Tommee Tippee X emoji brand collaboration enters into the consumer-product new social experience, creating campaigns that demonstrate the infinite possibilities to work together with emoji- the Iconic Brand reaching out to all targets covering all needs,” says Marco Hüsges, founder and chief executive officer, The Emoji Company.