Boutique bedding specialist Dreamtex has partnered with entertainment company Toikido on a licensed homewares collection for the video game, “Among Us.”
Dreamtex will launch “Among Us”-themed bedding, blankets, towels and cushions later this year to celebrate and reflect the style of the spaceship survival game, featuring 2D cartoon character graphics along with classic phrases and words from the game.
“The sell-in so far has been phenomenal with orders already covering the majority of Dreamtex’s customer base,” says Anthony Duckworth, managing director, Dreamtex. “‘Among Us’ is already proving to be one of our biggest success stories. It is a must-have brand that can only get stronger through 2021 and beyond, and we will endeavour to maximize all retail opportunities with our innovative approach to product development and design. We are delighted to be working with the team at Toikido and excited to have added ‘Among Us’ to our growing portfolio of gaming brands. We know that ‘Among Us’ merchandise is in high demand, and we are thrilled to be playing our part in the game’s licensing story.”
“We are delighted to bring Toikido and Dreamtex together on this project,” says Darran Garnham, founder, Toikido. “Dreamtex’s quality, design, sourcing and ethical standards are phenomenal, as is their passion for Toikido’s vision for the ‘Among Us’ brand.”