Toikido Partners with The Business Hub Group to Bring Bad Eggs to Latin AmericaToikido Partners with The Business Hub Group to Bring Bad Eggs to Latin America
The Business Hub Group will represent the Bad Egg Co. for various licensed products across the region.
January 17, 2025

Bad Egg Co. and Toikido have named The Business Hub Group the official representative of the Bad Eggs brand in Latin America. The new partnership aims to expand Bad Egg Co.’s presence in the region through licensing deals across multiple categories, including toys, apparel, accessories and more.
Bad Egg Co., one of Toikido’s most dynamic IPs, is known for its bold designs, humor and storytelling. This collaboration will deliver locally tailored products and unlock business opportunities across the region, reinforcing the brand’s presence in the entertainment industry.
“This partnership with The Business Hub Group represents a key milestone in our mission to make Bad Eggs a global phenomenon,” says Darran Garnham, Chief Egg and chief executive officer, Toikido. “Latin America is an important market for us, and with The Business Hub Group’s expertise and local connections, we’re confident that this collaboration will create egg-ceptional opportunities for our brand.”
“We are thrilled to collaborate with Toikido and represent their innovative Bad Eggs brand in Latin America,” says Fanny Salazar Mourré, head, licensing, The Business Hub Group. “We see immense potential in connecting the quirky essence of Bad Eggs with the preferences of Latin American consumers, creating products that resonate deeply across the region.”
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