Entertainment and toy company, Toikido, has announces its most recent partnership with Retail Monster, a brand extension and licensing agency, to establish its newest brand, Piñata Smashlings.  

“Darran and the Toikido team are renowned for their innovation across the entertainment and toy landscapes,” says Colin McLaughlin, vice president, licensing and sales, Retail Monster. “And with Piñata Smashlings, Toikido is poised to take the industry by storm again with the wonderfully unique and cheeky world of characters. Our team is eager to introduce the licensing and retail communities to the Piñataverse.”  

“The bright fun world of Piñata Smashlings is set for a multi-platform release in 2023,” says Darran Garnham, founder, chief executive officer, Toikido. “We have launches planned in toy, trading cards, gaming, animation, live events and more. Retail Monster has proven again and again to have an eye for emerging, on-trend IP. We’re thrilled to partner with the team and their best-in-class retail, licensing relationships on what we’ll expect to be a smashing success.”  

Retail Monster is exhibiting at Brand Licensing Europe 2022. Find out more info here.