Anime brand will add stickers, food and stationery to its lineup in the region.
Starbright Licensing, Toei’s Italian licensing agent, brokered the deals.
New partners for the brand include: Giochi Preziosi, which will design back-to-school supplies and stationery; Preziosi Food for Easter eggs, pandoro cakes, small chocolate eggs and salted snacks; and Panini for a sticker album, which is planned for the back-to-school season this year.
Furthermore, Starbright is in the process of closing a raft of deals across publishing, footwear and apparel accessories, which will be revealed at a later date.
“‘Dragon Ball’s’ characters are classic superheroes with a massive following among kids as well as more and more adults who have grown with their favorite heroes,” says Giada Paterlini, co-founder, Starbright Licensing. “With its engaging plot, relatable superheroes and positive storytelling, we are not surprised by the strong interest of Italian
The new “Dragon Ball Super” merchandise will start to roll out across Italy this year.
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