TLC to Rep Fox in Europe

Twentieth Century Fox Consumer Products has appointed The Licensing Company to represent its suite of brands in a number of key European regions.

April 6, 2018

TLC to Rep Fox in Europe

Twentieth Century Fox Consumer Products has appointed The Licensing Company to represent its suite of brands in a number of key European regions including Germany, France, Benelux, Spain, Italy and Portugal.

TLC will establish and grow the licensing business for Fox Consumer Products brands including "The Simpsons," "Family Guy," "Sons of Anarchy,"

Ice Age, Rio

and

Avatar

, among others.  

“We are excited to have TLC as our new licensing agency in key countries in Europe," says Roz Nowicki, executive vice president, global sales and retail, Twentieth Century Fox Consumer Products. "They are known for building brands and creating innovative programs, and we believe TLC will apply their expertise to our rich television and theatrical portfolio, resulting in increased growth for our properties."

Working with FCP, TLC plans to develop creative strategies for these brands that go beyond the traditional approach, with a focus on franchise building and retail expansion.

FCP president, Jeffrey Godsick,

discusses the overarching strategy for the studio in the cover story of our February issue, out next week.

“Twentieth Century Fox is the only film studio we have in our diverse portfolio," says Melvin Thomas, chief executive officer, TLC, which is the world's

fifth largest licensing agency

. With Fox’s incredible catalog of world-class brands and properties, our team is thrilled to explore new audiences and channels in creative ways, while expanding the retail reach.” 

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