Woodmansterne, Rainbow Productions plan new products for preschool series.

Acamar Films and its agent The Licensing Company have signed two new partners for the preschool series "Bing."

Woodmansterne is developing a range of greeting cards, sheet gift wrap, gift tags, note cards, thank you cards and a paper-based advent calendar featuring the brand; while Rainbow Productions is creating Bing and Flop character costumes that will make guest appearances throughout the year at leisure attractions, retail outlets, holiday parks, airports and private parties.

Woodmansterne and Rainbow Productions join a growing roster of "Bing" licensees that also includes Harper Collins (publishing), Ravensburger (games), Studiocanal (home entertainment) and Fisher-Price, which has just launched the first wave of toys at retail. The new toy range includes interactive plush, figures, vehicles, play sets and bath toys. 

“We are excited to be creating more ways in which Bingsters can connect with Bing and his friends beyond the television program, and we’re privileged to work alongside market leaders Rainbow and Woodmansterne to make that possible,” says Sara Tossell, acting head, licensing, Acamar Films.