Studio Bozzetto has tapped a host of new licensees to create a range of “Tip the Mouse”-branded products for the Italian market.
Maurizio Distefano Licensing, the brand’s Italian licensing agent, brokered the deals.
First, Simba has been appointed as the brand’s master toy partner and will craft a line of 3D characters, toys and play sets inspired by the series’ characters.
Meanwhile, Balocco will launch a chocolate Easter egg pudding, which will feature Tip the Mouse and his friends, and Grabo will launch a range of branded balloons.
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