The companies have also launched a co-branded blimp over the city to celebrate the partnership leading up to the Manchester derby this Saturday.
GLOBAL–Tinder and Manchester City FC have entered into a multi-year partnership that will see both companies create new experiences for Tinder users and football fans around the world.
Moving forward, Tinder will work with Manchester City men’s and women’s teams, as well as the City Football Group sister club, New York City FC, to provide Tinder users and football fans special access to games, exclusive experiences, events at the stadium and more.
“Tinder is a huge global platform which, just like football, is bringing millions of people together every day all around the world,” says Tom Glick, chief commercial officer, City Football Group. “Football is all about a community of fans, sharing moments, emotions and passion for the sport they love. Together with Tinder, we have a great opportunity to explore how we can combine Tinder’s significant appeal and reach with our global audience to create even more relationships in a new, fun and creative way. We believe this will be a perfect match for Tinder and for City.”
Additionally, Tinder will switch its colors across its social platforms to Manchester City blue to support the team leading up to the Manchester derby, which takes place at the Etihad Stadium this Saturday.
Tinder and Manchester City have also launched a co-branded blimp over the city of Manchester to celebrate the partnership.
“Tinder’s global presence and highly engaged user base gives us a unique understanding of what people all over the world are passionate about. And they’ve made it clear that they have a love for sports, particularly football,” says David Wyler, vice president, partnerships, Tinder. “Football is a sport where anything can happen at any moment. We wanted to be true to the game and do something unexpected by surprising the fans and our users with news of our partnership in a fun and creative way.”