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Time to Launch Sports Networks in Asia

Time to Launch Sports Networks in Asia

Time Inc. has partnered with ASN to develop a Sports Illustrated broadcasting and digital network across Asia.

Time Inc. has partnered with ASN to develop a Sports Illustrated broadcasting and digital network across Asia.

The partnership will re-brand the Hong Kong-based, pan-Asian ASN and ASN2 pay TV sports channels, companion websites and mobile apps to Sports Illustrated and Sports Illustrated 2.

The new network will include a mix of sporting event coverage and original programming from Sports Illustrated’s group of brands. Other programs, such as the video series “Underdogs” and Sports Illustrated films, will be featured on the network, as well as local adaptations.

Additionally, the companies will collaborate on daily programming development, coverage of global sporting events and expand worldwide distribution across SVOD, OTT, digital, mobile and other platforms.

The Sports Illustrated and Sports Illustrated 2 channels are slated to debut this spring.

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