'Thunderbirds' Picks Up Speed in Oz, NZ

ITV Studios Global Entertainment's boys’ property "Thunderbirds Are Go" is gaining momentum in Australia and New Zealand.

April 6, 2018

'Thunderbirds' Picks Up Speed in Oz, NZ

Local agents Merchantwise and Global Licensing add slate of new partners.

ITV Studios Global Entertainment's boys’ property "Thunderbirds Are Go" is gaining momentum in Australia and New Zealand following the show's television debut earlier this year.

The series premiered on Nine Network’s Go! channel in Australia in April and on New Zealand's TVNZ  in July.

The licensing program for the series is anchored by Planet Fun and HeadStart, which began distributing Vivid Imagination’s master toy line across both territories this summer. Additionally, Roadshow Entertainment’s DVDs have seen strong sales in both countries.

Regional licensing agents Merchantwise in Australia and Global Licensing in New Zealand are also adding a slate of new licensing partners that will bring the brand to the apparel, confectionery and stationery categories.

In New Zealand, Global Licensing has signed Caprice NZ for a line of children’s outwear, sleepwear and underwear; and Engelite will create accessories including headwear, wallets and belts that will launch at Big W Department Stores in

September.

In Australia, Merchantwise has announced a raft of new partners for the territory: Kinnerton will serve as the brand’s confectionery partner; Bensons Trading is producing show bags; Amscan will develop a range of party goods and dress-up; Impact Posters is on board for posters and canvas prints; and Australia Post is releasing a collection of stamps inspired by both the classic and new TV show. In September, mass market retailer Big W will launch a line of apparel and accessories from new licensees Hot Springs and Vimwood.

Publishing products launching this month into both markets in partnership with Hachette include three books inspired by the series–

The Official Guide Book

, a sticker activity book and a crosscut book at all major book retailers.

Experiential consumer events are also supporting the series. Fans in New Zealand had a chance to meet "Thunderbirds Are Go" director, David Scott at Armageddon Wellington. Scott was joined by additional members of the show’s production team for a panel session. Details of plans for Armageddon Auckland in October will be announced shortly.

“The accelerating success of 'Thunderbirds Are Go' in Australia and New Zealand is testament to the universal appeal of the property," says Trudi Hayward, senior vice president, head of global merchandise, ITVS GE. "The characters and themes that are captured within the show chime with fans all over the world, and it’s fantastic to see the brand going from strength to strength in these markets. We’re committed to harnessing this momentum and strengthening the brand’s international foothold.”

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