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'Thunderbirds' Leads ITV Lineup

'Thunderbirds' Leads ITV Lineup

ITV Studios Global Entertainment is showcasing an expand portfolio of owned and third-party brands this year at Brand Licensing Europe. 

Other brands on show include Playmobil, Village People and 'Poldark.'

ITV Studios Global Entertainment is showcasing an expand portfolio of owned and third-party brands this year at Brand Licensing Europe.

The new boys’ property "Thunderbirds Are Go" will spearhead the company's slate alongside "Classic Thunderbirds," iconic toy property Playmobil, the Playmobil inspired kids’ TV series "Super 4," digital game "Cut the Rope," '70s music brand Village People, hit historical TV drama "Poldark" and the licensor’s newest licensing property, the kids’ sketch-comedy series "Oddbods."

“We’ve had a tremendous year at ITVS GE so far with the high-profile launch of 'Thunderbirds Are Go,' the 50th anniversary of 'Classic Thunderbirds' and the strengthening of our third-party portfolio,” says Trudi Hayward, senior vice president, head of global merchandising, ITVS GE. “Now we’re delighted to once again be heading to BLE with a strong and varied portfolio, and will be looking to build upon this success and harness the global potential of our brands.”

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