Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing and merchandising program of the new “Thunderbirds Are Go!” TV series in Australia.
Scheduled to debut on Channel 9 in the country in April 2015, the show is inspired by the 1960’s “Thunderbirds” series, created by legendary puppet master Gerry Anderson.
“Thunderbirds Are Go!” is a co-production between ITV Studios and New Zealand’s Pukeko Pictures in association with Weta Workshop.
“'Thunderbirds' is phenomenally popular in Australia and a key territory for the brand," says Trudi Hayward, senior vice president, head of global merchandising, ITVS GE. "We are confident that Merchantwise’s great expertise will develop an exciting licensing program for the highly anticipated 'Thunderbirds Are Go!' TV series.”
Additionally, the brand's global toy partner, Vivid, has appointed Headstart International to distribute its toys across Australia. The range will feature figurines, vehicles, play sets, die-cast, construction, role play, dress-up, games and puzzles.
Merchantwise is now seeking expressions of interest for the licensing of all key merchandising categories.