Joey Graceffa, Meghan Camarena and Matthew Santoro help launch new line of branded pillows.

Throwboy has launched a new line of pop culture-inspired throw pillows in partnership with three YouTube creators–Joey Graceffa, Meghan Camarena (a.k.a. Strawburry17) and Matthew Santoro.

The debut of the officially licensed plush pillows mark the launch of the new Throwboy Loves line, created specifically with YouTubers in mind.

The line currently features three top YouTubers, with new additions coming soon.

Graceffa’s book My Pixelated Life is now a New York Times best seller and his YouTube channel has more than 5 million subscribers.

Camarena is known for her vlogs and gaming channel, which has nearly 1 million subscribers. (Graceffa and Camarena teamed up to compete on the recent All-Star season of "The Amazing Race.")

Santoro is a Canadian YouTube personality whose "Top 10" and "50 Amazing" fact-style videos net millions of views each. He has nearly 4.5 million subscribers.

“Since the early days of Throwboy, our brand was welcomed into the YouTube community," says Roberto Hoyos, founder and chief executive officer, Throwboy. "We are thrilled to be teaming up with top creators on something only Throwboy can offer.”