Second wave of deals includes publishing, computers, swimwear, hair accessories, food and beverage, live-action film and animation shorts.

License Global

June 6, 2023

2 Min Read
XOMG POP! members
XOMG POP! membersThomas Global Media

Social media influencer, JoJo Siwa, and her mother, entrepreneur and business partner, Jessalynn Siwa, have announced a series of new licensing deals and consumer product partnerships for their all-girl group, XOMG POP!, brokered in conjunction with Thomas Global Media. 

XOMG POP! debuted less than two years ago on the Peacock reality TV show, “Siwa’s Dance Pop Revolution.” Just a few months after their national TV debut, XOMG POP! took the stage with JoJo Siwa as part of her international arena tour, appearing on “The Ellen DeGeneres Show” and “America’s Got Talent.” Shortly after XOMG POP’s national television exposure their social media following began to skyrocket with more than 3 billion social media views, 12.5 YouTube subscribers and more than 50 million likes on TikTok in just a little more than a year.

“We are so excited to announce more merchandise is coming out for XOMG POP!,” say Jess and JoJo Siwa in a joint statement. “We have signed publishing deals with Scholastic and Insight Editions. We are thrilled to be working with these wonderful companies and can’t wait for everyone to see our new XOMG POP! books spring 2024.”

Several product categories will be released at retail this year with more following in 2024: 

  • Accessories from Verge (full range) and Accutime Watch Corporation (watches)

  • Apparel from Isaac Morris Limited (full range), Bioworld (full range), Brisco (T-shirts) and Komar (sleepwear)    

  • Arts and crafts DIY sets from Fashion Angels                     

  • Beauty and bath from Scent Theory Products           

  • Bedding and home goods from Jay Franco & Sons

  • Costumes from Rubies

  • Computers by Tanoshi Computers For Kids

  • Electronics and wheels with Sakar and KidDesigns

  • Film, television and streaming with Pure Imagination Studios (animation and live action)

  • Food and beverage with Jade City Foods (full range)

  • Games and puzzles from Ceaco (puzzles)

  • Hair accessories by Conair (full range)

  • Publishing with Scholastic and Insight Editions

  • Party goods with H.E.R.

  • Swimwear from Bentex

  • Toys from Moose Toys

  • Travel accessories and luggage by MiWorld (Full range)

Related:JoJo Siwa’s XOMG POP! Gets First Wave of Major Licensing Deals

XOMG POP’s first album, “Party Like a Pop Star,” was released in March and reached No. 1 on the iTunes charts with more than 3 million streams in the first few weeks of release. XOMG POP! animated shorts will debut in late fall followed by a live-action, full-length feature film in 2024. Setting sail in November, fans will have the opportunity to join the group on a Royal Caribbean’s XOMG POP!-themed cruise and experience exclusive XOMG POP!-themed events, activities, a private concert and a visit to Royal Caribbean’s CocoCay Island. 

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Jojo Siwa

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License Global

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