Thomas & Friends Lands Health Deals

HIT Entertainment’s preschool property Thomas & Friends is increasing its presence in the health space with two new deals.

DTP has boarded the Thomas & Friends train for a line of branded vitamins featuring four different packs that are set to start rolling out this month in both the U.K. and U.S. while Darsham Drinks is launching a collection of branded drinks including spring water, juice and smoothies across the U.K. and Ireland early next year.

“These new products will create increased impact for the brand within the food and beverages category at retail. Thomas & Friends is trusted and cherished by parents and children around the world, and these new signings will help to further cement that trust by providing a fun way for parents to encourage their children to be healthy,” says Edward Catchpole, senior vice president and general manager, HIT Entertainment.

These signings join Thomas & Friends’ more than 250 global licensees and follow the previously announced new partners for the brand in North America: Dr Fresh, Dynacraft, Innovision, Kurt Adler, Planet Sox and Step 2.