April 6, 2018
In addition to new live show, Wicked Cool Toys also plans new toy line.
Genius Brands International has tapped Mills Entertainment to create and produce a live show based on its kids TV series “Thomas Edison’s Secret Lab.”
The live show will incorporate characters and themes from the show, as well as an array of original music. The show is anticipated to debut in a number of major U.S. cities in 2017, with tour booking handled exclusively through the Brad Simon Organization.
In addition to the live show, Genius Brands will also debut a new toy line this fall from master toy partner Wicked Cool Toys. Additional categories including mobile apps, games, activity kits, apparel, publishing and in-school curriculum programs are all planned for next year, as well.
“Our mission for ‘Thomas Edison’s Secret Lab’ is to help kids discover how much fun science can be through comedy, hijinks, adventure and music that kids can relate to, and the live show created by Mills Entertainment will bring the series to life on stage with stories and original music from Ron and Stefani Fair,” says Stone Newman, president, GBI. “We are excited to extend the fun of ‘Thomas Edison’s Secret Lab’ beyond the series with this truly unique experience, as well as the dozens of new products hitting retail next year.”
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