IMPS and Lafig Belgium have collaborated with Bare Tree Media to design and place The Smurfs-branded virtual goods within ZEPETO, Asia’s largest metaverse platform with more than 300 million registered users around the globe. The initial launch includes The Smurfs summer collection of custom-designed 2D and 3D branded apparel and accessories, available exclusively to the global audience within ZEPETO. 

This is the first metaverse collaboration between ZEPETO and Bare Tree Media. IMPS and Bare Tree Media have worked on past digital collaborations to introduce The Smurfs as branded mobile messaging applications, a Giphy channel, a Snapchat AR experience, Samsung themes and smartwatch faces. The current ZEPETO launch of The Smurfs-branded virtual goods is available globally.  

“This is such a smurftastic opportunity to launch a popular branded IP, such as The Smurfs, into the metaverse with a leading metaverse partner such as ZEPETO,” says Robert Ferrari, president, Bare Tree Media. “We are thrilled to offer ZEPETO’s global audience of 300 million users an opportunity to customize their avatars and metaverse experience with The Smurfs-branded digital goods collection.” 

“The Smurfs fans have been surprised lately with some unexpected young adult fashion collaborations,” says Philippe Glorieux, head, marketing and family entertainment, IMPS “How exciting to now be able to connect with this audience within the metaverse. We are so thrilled to collaborate on this project with the amazing Bare Tree Media team and come out of the blue once again, bringing some new Smurf fun within ZEPETO.” 

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“We are excited for our users to finally access and interact with The Smurfs collection this summer,” says Ricky Kang, head, business development, Naver Z. “This collaboration marks the first time our Indonesian creator has worked on a branded collection launching within ZEPETO. We look forward to expanding creator collaborations in the future across various branded IP collections.”