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The Insights Family Strengthens Operations with Key Hires and Innovation Focus
Adam Woodgate, Stephen Finch, Sophie Tanner, Andrew Roocroft and Victoria Cookson have all been announced.
License Global
September 12, 2024
2 Min Read
.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Andrew Roocroft, Sophie Tanner, Stephen Finch, Adam Woodgate, The Insights Family")
Andrew Roocroft, Sophie Tanner, Stephen Finch, Adam Woodgate (L-R)The Insights Family
The Insights Family has announced growth and expansion across its Manchester operations, following significant investment from BGF – one of the largest investors in the U.K. and Ireland.
The appointments include Adam Woodgate, vice president, research solutions. Woodgate brings a wealth of expertise in programming, content creation and media research to the role. He will oversee the research solutions team, working closely with brands, media buyers, and content creators, providing strategic advice based on media consumption patterns and emerging kids and family trends from the 700,000 interviews conducted annually by The Insights Family.
Other key additions include:
Stephen Finch, vice president of product. Finch brings 13 years of experience in product management, including a significant tenure at Dunnhumby. Stephen has a proven track record of guiding teams through the entire product lifecycle, leveraging data science and machine learning.
Sophie Tanner, vice president, marketing. Tanner joins with a strong background in driving growth across different revenue streams through strategic marketing initiatives. Sophie has previously worked at Thomson Reuters and The Business of Fashion, where she led marketing for their subscription and events business.
Andrew Roocroft, vice president, finance. Roocroft brings a decade of experience in enabling and scaling high-growth finance teams, most recently at Gartner Magic Quadrant software businesses Blue Prism and Dematic Software. He trained as a Chartered Accountant at Grant Thornton in Manchester and Paris.
Victoria Cookson, people & culture manager. Previously working at Resonance Labs and Havas Lynx, Cookson has a strong background in the AI and digital agency landscape, managing HR strategies and large-scale culture initiatives for global businesses.
“We are strongly committed to attracting top talent in the region, with each person bringing a wealth of experience and expertise to our business,” says Tom Williams, chief executive officer, The Insights Family. “Together with the great team we already have in place here, they will enable us to enhance our product development capabilities, drive business growth and further recruit the best talent.”
“Based in our Manchester headquarters, these hires are of critical importance as we look to move our business to the next level, helping us to drive our ambitious growth plans,” says Nick Richardson, founder, The Insights Family.
Visit The Insights Family team on stand D217 at Brand Licensing Europe, which takes place Sept. 24-26 at ExCel London.
Register for your free ticket for Brand Licensing Europe 2024 now.
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