The Beatles and Loog Launch Exclusive Guitar Bundles

Children’s guitar brand, Loog, and Apple Corps have announced the launch of the The Beatles x Loog Collection, a partnership featuring nine kid-size, three-string guitars honoring The Beatles. The Beatles’ North American Licensing agent, Bravado International, brokered the deal.  

The Beatles x Loog Collection includes six new acoustic models, each representing a different era of The Beatles’ notable career. The guitars, based on Loog’s best-selling Mini model, are made for children ages 3 and up, offering a fun and engaging way to introduce young learners to music. The Beatles x Loog Collection also features a new Loog electric guitar model in three colorways, designed for kids ages 6 and up and even adults.  

Each Beatles x Loog guitar comes bundled with a fab (pun intended) activity book full of Beatles’ games and trivia, a Beatles strap, Beatles picks, pins and stickers and access to an exclusive Beatles section in the Loog app, where children can learn to play Beatles songs, with full chords and lyrics.  

“I started Loog not only to help kids play guitar, but also to foster curiosity around music; I can’t think of a better way for them to start their musical journey than with John, Paul, George and Ringo,” says Rafael Atijas, founder, chief executive officer, Loog. “I’m beyond thrilled and honored to partner with The Beatles in our mission to get kids learning, playing and falling in love with music.”  

“We’re so excited to be partnering with Rafael and Loog to bring this amazing collection and experience to the marketplace,” says Joe Marziotto, vice president, licensing, Bravado. “Music is such an important part of a child’s learning experience, what better way to get them excited about it than with these amazing instruments and the music of The Beatles.” 

The Beatles x Loog guitars are available for pre-order on Loogguitars.com and Thebeatles.com and will ship in October. There are plans to expand to select stores in the U.S. and Europe later this year.