Thalia to Bring Heat to Haircare Aisle

Entertainer Thalia Sodi has launched a new brand extension in the haircare category.
License Global

January 25, 2019

Thalia to Bring Heat to Haircare Aisle

ABG oversaw the deal. Adria by Thalia includes seven haircare items such as shampoo, conditioner, all-in-one spray, styling foam, volumizing spray, dry shampoo and hair spray that have been formulated with CAPPA 5 Complex.

Fragrance notes include green leaves, rose petals, sheer musk, apple, pear, aloe, fresh cucumber and violet petals, while the product itself has light pink and rose gold packaging.

Adria by Thalia will roll out at Walmart stores this month as well as at select Targets stores nationwide.

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