Entertainer Thalia Sodi has launched a new brand extension in the haircare category.

License Global

January 25, 2019

1 Min Read

ABG oversaw the deal. Adria by Thalia includes seven haircare items such as shampoo, conditioner, all-in-one spray, styling foam, volumizing spray, dry shampoo and hair spray that have been formulated with CAPPA 5 Complex.

Fragrance notes include green leaves, rose petals, sheer musk, apple, pear, aloe, fresh cucumber and violet petals, while the product itself has light pink and rose gold packaging.

Adria by Thalia will roll out at Walmart stores this month as well as at select Targets stores nationwide.

Read more about:

Authentic Brands Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like