TF1 Expands Top Brands in France

A number of licensees are on board to support The Smurfs, M. Pokora and “Téléfoot,” among other brands.

EUROPE–TF1 Licences has signed a raft of licensing deals that will further extend a host of brands across France including “Miraculous,” “Dancing with the Stars” and The Smurfs, among others.

First, to celebrate the second season of “Miraculous,” TF1 has tapped Bandai for a new figurine of the heroine on her scooter. The agency has also partnered with Garty for a new bedding set.

Meanwhile, TF1 has teamed up with Upyaa! for a children’s version of the Miss France outfit, including all essential accessories such as the sash worn by Miss France and a silver tiara.

For the French version of “Dancing with the Stars,” Canal Toys has created two new games that allow children to learn their first dance moves.

Next, TF1 and The Bon Buddies have reached an agreement for an advent calendar featuring The Smurfs.  In addition to the daily chocolate treats, the advent calendar will also include an activity on the back.

Hugo Image has published a new book, titled M. Pokora, Behind the Scenes, that provides an inside look into the life of French singer-songwriter M. Pokora through exclusive backstage photos.

For “Téléfoot,” a TV program 100 percent dedicated to football, TF1 has tapped Solar Editions for the book Téléfoot, 40 Years of Pure Football to celebrate the program’s 40th anniversary. The title will feature a foreword written by Christian Jeanpierre as well as pictures, stories, tributes and more.

Finally, the agency is gearing up to celebrate the 30th anniversary of Ushuaïa. To mark the brand’s anniversary year, TF1 has tapped JD Invest for an electric bike, Hugo Image for publishing and Archos for a smartphone featuring the sport app “Kumpa.”