Preschool series extends lineup with children’s nightwear for the U.K. retailer.
Acamar Films has joined forces with licensee Aykroyd to launch a pajama range inspired by the animated series “Bing” at Tesco.
The new line will include a host of children’s pajama tops and bottoms that feature Bing and other characters from the series. The range will also be available in a variety of colors.
“We are thrilled to be launching nightwear with Tesco through our partner Aykroyds,” says Bethan Garton, head, licensing, Acamar Films. “Little Bingsters will be delighted that they can go to bed in their very own Bing pajamas. This new launch adds to an already strong licensing program with partners such as Fisher-Price, HarperCollins and Egmont and many more.”
The new “Bing” pajama collection is now available at select Tesco locations throughout the U.K. and online.