DHX expands its reach in China in an expansive new deal with the Internet provider’s streaming content platform.
The multi-year deal will also include “Twirlywoos” and “Animal Mechanicals,” and Tencent will be the exclusive home of “Strawberry Shortcake” in the region.
The partnership is a natural next step for DHX, which already licenses more than 11,000 half-hours of content across linear services in China, as they continue to expand their presence in the territory.
“As we continue to build on the tremendous opportunity for children’s content and brands in China, leading streaming companies like Tencent are looking to DHX Media as a key supplier of quality shows that children love,” says Josh Scherba, executive vice president, distribution and content, DHX Media. “We are thrilled to launch into this new relationship with Tencent, who have an incredibly robust and growing presence across the
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