‘Teletubbies’ Tackles Asia with Toys, Publishing

Promotional Partners and DHX Brands will release a range of books and toys for the preschool series in China this year.

ASIA—In a deal brokered by Promotional Partners, DHX Brands has signed two consumer products deals in China for its preschool property “Teletubbies.”

Two undisclosed licensees have been tapped to launch a toy range and a children’s publishing line.

The deals also build on DHX Brands’ strategy to expand the “Teletubbies” brand throughout Asia.

“The new ‘Teletubbies’ series has struck a chord with preschoolers and parents in China,” says Candy Ho, business development director, Asia, DHX Brands. “Fans who loved the original show when they were children are now sharing the new series with their children through the country’s top streaming platforms. We’re thrilled that this massive audience will be soon able to also enjoy new ‘Teletubbies’ toys, accessories and books through the launch of products later this year.”

The agreement will see toys rolled out this spring and children’s books available later in the year.