PPW is on board to help grow the preschool series in the extensive market.
The new agreement will help drive the brand’s expansion into China and will enable DHX Brands to tap into the potential of the market for the “Teletubbies” consumer products program.
The appointment also comes on the heels of the appointment of Candy Ho as business development director for DHX Brands, establishing a base for the business in Hong Kong.
“DHX Brands is delighted to be working with licensing industry leaders PPW as we bring the new ‘Teletubbies’ to today’s audience in China,” says Peter Byrne, executive vice president, DHX Brands. “PPW’s expertise in the launch and establishment of preschool properties in the Chinese market is unrivaled, and we look forward to successfully building the ‘Teletubbies’ consumer products program together.”
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