SMG Holdings/Joon International will secure local consumer products deals for the preschool series.
In a separate deal, DHX has partnered with Korean broadcaster KBS to begin airing the series.
The two deals are part of DHX Brands’ strategy to expand the “Teletubbies” brand throughout Asia and to capitalize on the continent’s large consumer population.
“Our Asian rollout of the new ‘Teletubbies’ series is off to a tremendous start,” says Josh Scherba, executive vice president, content and distribution, DHX Media. “We’ve seen strong viewer response in China so far and we’re really excited now to expand this delightful evergreen property into South Korea for preschoolers and families to enjoy. As the leading public broadcaster in South Korea, KBS is the perfect platform for ‘Teletubbies.’”
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