'Teletubbies' Gets Italian Toy Partner

DHX Brands has tapped Giochi Preziosi to distribute the toy line for its new "Teletubbies" series in Italy, Spain and Portugal.

April 6, 2018

'Teletubbies' Gets Italian Toy Partner

Rollout of the line, which includes all plush (basic and feature), plastics (play-sets, figures and vehicles) and bath toys from "Teletubbies" master toy licensee Character Options, is expected to begin in each territory following broadcast of the new series.

The deal follows the sale of both the new and classic "Teletubbies" series to Italian broadcaster Rai for its preschool-skewing channel, Rai YoYo.

“We are thrilled to have appointed Giochi Preziosi as our distributor in these territories as they bring a wealth of experience in the preschool market as well as having a long-standing history with 'Teletubbies' so are perfectly positioned for success,” says Peter Byrne, executive vice president, DHX Brands.

Byrne spoke to

License! Global

about the company's long-term plans for the brand and its re-launch worldwide in the June story,

"The Return of Teletubbies."

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