DHX Brands has appointed Haven as the licensing agent for the all-new "Teletubbies" program in Australia and New Zealand.
“'Teletubbies' has a huge heritage in the Australian market, and Haven is superbly placed, as one of the leading agents worldwide, to capitalize on this phenomenon," says Peter Byrne, executive vice president, DHX Brands. "Their appointment is a strategic step ahead of the international broadcast rollout as we gear up globally on the brand.”
Haven will represent the preschool property across the territory, starting with the upcoming Australian Toy Fair, which will take place March 3-6 in Melbourne.
“We are extremely excited to be working with the fabulous DHX team on this iconic brand," says Tom Punch, managing director, Haven Licensing. "'Teletubbies' has amazing awareness in Australia. We are confident that the wonderful, high-quality new series will grab the attention of little Aussie kids, and holds the potential to be as successful as the original series.”
DHX Brands has also appointed Character Options as the global master toy licensee for the brand and Egmont as global master publisher.