Classic movie network develops new home delivery lifestyle experience.
Turner Classic Movies has launched the TCM Wine Club, which will deliver to homes a curated selection originally produced wines inspired by classic films alongside varietals from vineyards around the globe.
TCM has partnered with Direct Wines and Wines That Rock to create the exclusive club. The partnerships were brokered by Parham Santana.
As part of the inaugural offer, new TCM Wine Club members will receive 15 bottles including the first-ever release of Café Zoetrope, a custom-crafted red from the Francis Ford Coppola Winery. Members will also enjoy True Grit Limited Edition Zinfandel along with The Essentials Cabernet Sauvignon, the first in a series of single-varietal wines specifically curated for TCM Wine Club members.
Each quarter thereafter, club members will receive 12 bottles from around the world, including movie-themed wines handpicked by TCM Wine Club experts. Detailed background notes will accompany all cases as well as suggested movie pairings.
“We are always looking for new and exciting brand extension opportunities and are thrilled to partner with Direct Wines and Wines that Rock to bring our fans additional classic film lifestyle experiences,” says Jennifer Dorian, general manager, TCM. “TCM at its core is a curator of movies, and with the TCM Wine Club we can be an authentic source for wine and movie pairings.”