The Evel Knievel Family Brand is working with LuLaRoe, a social media retailer, for a two-year apparel licensing agreement inspired by the iconic stuntman.

License Global

June 28, 2018

1 Min Read

The vintage Americana-inspired collection pays homage to the ‘60s and ‘70s as well as Knievel himself through women’s, men’s and children’s apparel including tees, dresses and leggings.

“We are so excited to partner with the Evel Knievel family and pay tribute to his legacy,” says Mark Stidham, chief executive officer and co-founder, LuLaRoe. “He was such an important part of our country's history and his spirit continues to influence future generations. He is a true example of what it takes to achieve the American Dream. This partnership is one of our first steps in evolving the brand to serve Independent Fashion Retailers and their Customers with collaborations that pay tribute to great dads and great role models.”

The LuLaRoe American Dreams x Evel Knievel collection is available now at

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License Global

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