Tamagotchi Announces Expansion into New Lifestyle Consumer Product Categories

Bandai Namco Toys & Collectibles America and Bandai Namco Entertainment America plan to magnify the consumer products licensing program for the Tamagotchi brand at Licensing Expo.
License Global Logo
License Global

May 19, 2023

Tamagotchi at Licensing Expo
Tamagotchi at Licensing ExpoBandai Namco Entertainment America


is coming to

Licensing Expo

with plans to expand the franchise in the North American market, allowing fans to engage with the Tamagotchi brand like never before. With over $90 million in sales worldwide, Tamagotchi is now looking to expand into new product categories across apparel, accessories, stationery, food and more. The brand seeks partners to create lifestyle products geared toward the millennial market, who continue to count Tamagotchi among their favorite things.

“Tamagotchi fans are always looking for new ways to personalize their experience and express their fandom,” says Tara Badie, senior director, brand strategy, Bandai Namco Toys & Collectibles America. “The elevated-grade lifestyle line we are creating will allow the Tamagotchi community to celebrate the much-loved brand on a whole new level. We are excited to meet with potential partners and bring Tamagotchi to fans in a whole new way.”


Bandai Namco Entertainment America

in booth F170 at Licensing Expo, June

13-15 at Mandalay Bay Convention Center, Las Vegas.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.