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Tamagotchi Announces Expansion into New Lifestyle Consumer Product Categories

Bandai Namco Toys & Collectibles America and Bandai Namco Entertainment America plan to magnify the consumer products licensing program for the Tamagotchi brand at Licensing Expo.

License Global

May 19, 2023

1 Min Read
Tamagotchi at Licensing Expo
Tamagotchi at Licensing ExpoBandai Namco Entertainment America

Tamagotchi is coming to Licensing Expo with plans to expand the franchise in the North American market, allowing fans to engage with the Tamagotchi brand like never before. With over $90 million in sales worldwide, Tamagotchi is now looking to expand into new product categories across apparel, accessories, stationery, food and more. The brand seeks partners to create lifestyle products geared toward the millennial market, who continue to count Tamagotchi among their favorite things.

“Tamagotchi fans are always looking for new ways to personalize their experience and express their fandom,” says Tara Badie, senior director, brand strategy, Bandai Namco Toys & Collectibles America. “The elevated-grade lifestyle line we are creating will allow the Tamagotchi community to celebrate the much-loved brand on a whole new level. We are excited to meet with potential partners and bring Tamagotchi to fans in a whole new way.”

See Bandai Namco Entertainment America in booth F170 at Licensing Expo, June 13-15 at Mandalay Bay Convention Center, Las Vegas.

Register for Licensing Expo 2023.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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