Surge Brands, Blue Man Group Partner for Licensed Products

Licensing agency, Surge Brands, has entered into a multiyear agreement with Blue Man Group, a live entertainment sensation owned by Cirque du Soleil Entertainment Group. This collaboration will enable Surge Brands to create a range of licensed products inspired by the iconic Blue Man Group, known for its innovative performances blending music, art and comedy. 

Blue Man Group debuted in 1991 and has spanned the globe with international tours and residencies. This new partnership aims to extend the brand beyond the stage through numerous consumer products. 

“We are incredibly excited to bring Blue Man Group into the Surge Brands family,” says Ari Freedman, vice president of new projects, Surge Brands. “Their innovative spirit and broad appeal align perfectly with our mission to create engaging and fun licensed products across many areas, such as collectibles, electronic drumsticks, apparel and accessories and props as well as beverages, confectionery and frozen treats. This partnership opens up a world of possibilities for fans to experience the magic of Blue Man Group in new and exciting ways.” 

“Blue Man Group has always been about celebrating human connection through live theatre,” says Melanie Summers, head of global licensing and location-based entertainment, Cirque du Soleil. “Partnering with Surge Brands allows us to extend our reach beyond the stage and connect with our audience in new and imaginative ways. We look forward to seeing how our fans will embrace these new products.”