October 25, 2021
Super7 is collaborating with Hip-Hop duo Run The Jewels to bring El-P and Killer Mike into its ReAction line of collectible figures.
The first release from Super7 is inspired by the Run The Jewels’ hit song, “Walking In the Snow,” which was accompanied by a two-time Clio Music Gold winning stop-motion music video featuring El-P and Killer Mike action figures leading a toy room rebellion.
Presented in a special two-pack, the ReAction figures are available for pre-order directly from both Super7 and Run The Jewels now through Nov. 22 with delivery expected in the spring.
“I’ve been listening to El-P since ‘Company Flow,’ and like many people, was introduced to Killer Mike through ‘R.A.P. Music,’ when Mike and El-P first collaborated,” says Brian Flynn, founder and owner, Super7. “When Run The Jewels came out, it was a sonic and verbal assault, and it was amazing, but we had no idea how Super7 could ever work with them. Once we saw the music video for ‘Walking in the Snow’ we knew action figures had to be made of this dynamic duo. It was a perfect fit.”
The Run The Jewels ReAction two-pack is expected to be just the beginning of the collaboration between Super7 and Run The Jewels, with additional offerings later in 2022.
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