Nottingham Forest deals for live events at shopping centers to further extend the animated series’ presence in Iberia.

EUROPE–The Alpha Group and Creativos Educativos have joined forces to develop a series of “Super Wings”-themed live shows and workshops across Spain and Portugal.

Nottingham Forest, the brand’s licensing agent in Iberia, brokered the deal.

The first event, which took place June 15 and 24 at the Area Sur Shopping Center in Jerez de la Frontera (Cadiz, Spain), enabled visitors to do crafts, activities and gymkana related to subjects covered in the series. Different contests also saw children win toys based on the TV series.

Attendees were also able to take part in meet-and-greets with Jett, Dizzy and Jimbo, as well as participate in photo opportunities and enjoy a live show.

Additional shows are currently scheduled to take place at a raft of cities throughout Spain and Portugal.

“‘Super Wings’ is a premium brand, and actions that interact with the target in a thematic environment generate the best branding, providing an exclusive experience,” says Rafael Vázques, chief executive officer, Creativos Educativos. “Advertising campaigns that shopping centers make are a very important added value to keep the brand alive among our target audience.”