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Super RTL, Gulli Join Forces for Licensing Programs

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New strategic partnership hopes to impact European licensing industry.

Super RTL and Gulli Licensing and Business development arms are joining forces to support and develop strong licensing programs on each side of the Rhine.

The synergies between the two #1 kids’ offerings aim to offer licensors, licensees and retailers a unique approach of consumer products and program development.

“Super RTL and Gulli are sharing the same DNA: we are kids- and family-centric,” says Hendrik Rinsche, head of merchandising & licensing, Super RTL. “We have a unique connection to children and families and know how to address them. Both of us have developed an ecosystem of meaningful touchpoints around strong content, smartly linked and absolutely capable to build successful kids franchises. The combined gross domestic product of Germany and France marks 50 percent of the entire EU. This collaboration is clearly a unique offer to our partners on any side of the business: licensors, licensees as well as retailers. Our mission is to create incremental business for our partners and make a difference in the European licensing market.”

“We are really thrilled to partner with Super RTL whose reputation is so well established in GAS and being an international benchmark for third-party tfranchise building and management,” says Jean-René Aucouturier, director, sales and business development, Gulli. “In France, we have developed a strong record of accomplishments as brand accelerator. Combining it, with the Super RTL Consumer Products program development and experience is the best way for us to bring a strong added value to the French licensing market.”


“Dino Ranch” is the first IP to integrate the joint initiative. With leading cross-media and cross-platform support, Super RTL and Gulli are aiming to build a successful licensed consumer products program, with Jazwares as global master toy partner, and best-in-class licensees. More IPs will be announced soon.

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