Super Nintendo World Opens in Japan

The premiere Nintendo location-based experience has opened at Universal Studios Japan.
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License Global

March 23, 2021


Universal Studios Japan has held its grand opening of the world's first Super Nintendo World.

At the theme park, Universal Studios Japan has partnered with the Universal Nintendo's respective creative teams, including Shigeru Miyamoto, video game designer, producer and game director, Nintendo, to create the world's first interactive "Mario Kart" theme park ride, "Mario Kart: Koopa's Challenge."

Super Nintendo World is an immersive land featuring Nintendo's worlds, characters and adventures where guests can play inside Nintendo games.

The theme park features "Mario Kart"- and Yoshi-themed rides and attractions, as well as restaurants, shops and other experiences. The area offers a new theme park experience that lets guests immerse themselves in the world by wearing a Power-Up Band, a technology to help bring gameplay to life and allow guests to keep score. Guests with a Power-Up Band can also punch "?" blocks, collect virtual coins and more to bring the experience of playing "Super Mario" games

in the real world.

Also included in the land are rides like Mario Kart: Koopa's Challenge and areas like Bowser's castle.

"At the heart of the castle lies the world's first-ever 'Mario Kart' theme park ride based on the 'Mario Kart' series of games, which have sold over 150 Million units," says Thomas Geraghty, senior director, innovation and global executive producer, "Mario Kart." "Universal has partnered with Nintendo to bring a real-life racing adventure to Universal Studios Japan with 'Mario Kart:' Koopa's Challenge! Guests will put on their headset, which takes them through the 'Mario Kart' universe to experience never-ending excitement and thrills."

The park is taking COVID-19 precautions with limited capacity and measures to prevent the spread of infection. Guests at the park are ensured personal space and wait times for popular attractions that encourage social distancing.

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