Televix on board to support the franchise’s re-launch.

Sunrights has appointed Televix Entertainment as the licensing and TV agent for “Beyblade Burst” in Latin America.

Televix will begin marketing the series next week at the Los Angeles Screenings trade show, May 16-19.

Sunrights, the New York-based entertainment arm of Japanese production company D-Rights, will continue to handle the distribution of broadcast, merchandising and promotional rights for “Beyblade Burst” outside of Asia.

Additionally, Hasbro, the master toy licensees for the Western markets, will launch a “Beyblade Burst” toy line later this year followed by an international launch next year.

“Beyblade” was created and launched by Tomy Company in 1999 and includes seven TV series, two movies and three spin-off TV series. The new “Beyblade Burst” animated series is completely reimagined by production company OLM, with new characters, stories and battles. In February, Hasbro partnered with Sunrights to re-launch the franchise.

The new “Beyblade Burst” series began airing in Japan in April.