CPLG is on board to bring the children’s comedy into categories spanning toys, apparel and more.

EUROPE–Content distributor Media I.M. has tapped CPLG to develop a robust licensing program for its children’s property “Sunny Bunnies” in Europe.

Under the terms of the agreement, CPLG will focus on a wide range of categories including toys, apparel, accessories and back-to-school. Most recently, Media I.M. signed deals with Whitehouse Leisure for amusement plush and accessories in the EMEA region, and publishers Redan and Kennedy for promotional activity pages across major children’s magazines in the U.K.

“We have been closely watching the development of ‘Sunny Bunnies,’ and are extremely excited to be working with Media I.M. to create a comprehensive licensing program. They have allowed the show to build awareness on YouTube and engage with consumers,” says Steve Manners, executive vice president, CPLG. “ Now with the added exposure of TV, the time is right to bring a little more light to ‘Sunny Bunnies’ fans!”

“Sunny Bunnies” is a non-dialogue animated comedy that follows the adventures of five fluffy balls of light that can appear anywhere there is a light source.

“We are delighted to have CPLG as our licensing agent in most of the EMEA markets. We look forward to building ‘Sunny Bunnies’ into a strong kids’ brand in Europe and see our collaboration with CPLG as a crucial factor in achieving this goal,” says Maria Ufland, joint managing director, Media I.M. “Through their knowledge and understanding of the EMEA markets, solid track record with many world-famous brands and their passion for the show, we believe that ‘Sunny Bunnies’ will become a real success in Europe.”