Naz Amarchi-Cuevas of 212 Degress Consulting has also signed on to assist in growing the new entertainment brand.
EUROPE–Sybo Games, creator of the mobile game “Subway Surfers,” has tapped Naz Amarchi-Cuevas of 212 Degrees Consulting to represent and reboot its new entertainment brand franchise “Subsurf” at Brand Licensing Europe.
“Subsurf” is the first of multiple worlds Sybo Games will be introducing. The upcoming animated series will premiere next year and will be based on the popular mobile game.
“Sybo has been mindfully building this entertainment franchise since the company’s founders [Bodie Jahn-Mulliner and Sylvester Rishøj] launched their award-winning Subway Surfers animated short film on YouTube eight years ago, and it’s about to get real” says Mathias Gredal Norvig, chief executive officer, Sybo Games. “We have carefully built a massive fan base for our universe since introducing the game in 2012, and now we’re ready to delight them with our edgy, and captivating entertainment, with a lifestyle product portfolio and Naz is the licensing linchpin to do just that.”
Further details about “Subsurf’s” upcoming licensing program have not been released; however, Sybo Games will be located at stand D132 at Brand Licensing Europe to discuss potential opportunities.