UP Studios Takes Over Chinese Mall

shopping mall Link City to promote its animated characters BOOMi and Bibop. 

The Boomi @ Link City holiday promotion will launch just before New Year's Eve and continues through the Chinese New Year in February.

The promotion will include more than 100 giant statues, interactive displays and decorative items across, as well as a pop-up store featuring BOOMi and Bibop merchandise.

Holiday shoppers will also have the chance to get a first look at UP Studios' new "BOOMiGram" app, which is slated for release in conjunction with the promotion. The app will allow visitors to take photos and videos with the exhibition's designs and then add animations to their videos to bring the characters to life.

"Creating a destination where kids and families can interact with our animated characters in real-life is a wonderful opportunity," says Trevor Lai, founder, chief executive officer and creative director,