Studio 100 Media Travels in Time With ‘Vegesaurs’

New series features vegetable- and fruit-shaped dinosaurs.

License Global

November 4, 2021

1 Min Read

Studio 100 Media is going back to an era dominated by juicy and crunchy creatures with “Vegesaurs.”  

This action-comedy, CGI-animated TV series (20 x 5’) is produced by independent Australian producer Cheeky Little for the Australian Broadcasting Company (ABC) and France TV. Principal production funding is provided by Screen Australia, with Studio 100 as co-investor. Based on a concept created by Gary Eck and Nick O’Sullivan, the series targets preschoolers and is planned for delivery in 2022. ABC will broadcast it in Australia under the title “Ginger & the Vegesaurs.” Studio 100 Media is responsible for worldwide distribution of content and licensing and merchandising rights of the series.  

“Vegesaurs” are vegetable- and fruit-shaped dinosaurs ready to address and teach relatable themes for upper preschoolers such as getting to sleep, sharing, friendship, nurturing mealtimes and play. The show features the lead character Ginger, a young Tricarrotops (carrot) with others including P(ea)-Rex, Cornasaurus (corn), Bananaraptor, Coconutdon, Broccolisaurus, Bokchoydactyl, Tomatodon, Appleflyrus and Potatodon.  

With strong interest already received from various broadcasters, the appealing short-form content is also an apt fit for digital platforms offering new marketing opportunities, and in connection with retail concepts including loyalty partner programs. “Vegesaurs” addresses multiple execution layers such as collectibility, publishing, plush and gaming. 

“It’s been a wonderful journey developing and producing ‘Vegesaurs,’” says Patrick Egerton, executive producer, Cheeky Little. “It’s a completely fresh take on the dinosaur genre, packed with action, comedy and heart and we can’t wait to introduce kids to the creatures, sights and sounds of Vegesaur valley.” 

“We have already received great feedback from various partners to whom we presented ‘Vegesaurs’ in advance,” says Martin Krieger, chief executive officer, Studio 100 Media. “Everybody loved the creative way that vegetables have been transformed into dinosaur creatures and kids around the globe will do so as well. The series offers a variety of excellent opportunities with regards to content distribution and in licensing and merchandising.” 

Meet Studio 100 Media at Brand Licensing Europe – Register now! 


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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