Studio 100 Media, an independent studio for kids’ and family entertainment, has appointed a new business development manager/fashion lead. Having joined the company on Jan. 2, Alexandros Visentin now heads the entire apparel segment focusing on further expansion of Studio 100 Media’s core brands and its third-party rights. 

“With Alexandros, we are gaining a young, innovative and well-connected colleague who has learned licensing from scratch,” says Joachim Knödler, head, licensing distribution, Studio 100 Media. “He brings not only the competence, but also the strategic thinking and dynamism to drive our operational business forward in a fast-moving environment.” 

Visentin’s goal is to grow Studio 100 brands such as Heidi, Vic the Viking and Maya the Bee in the licensing sector. 

Visentin joins from Bavaria Media (Bavaria Sonor Licensing), where he was most recently licensing sales manager for brands such as Playmobil, The Smurfs, Frida Kahlo, Janosch and Bud Spencer & Terence Hill. He was responsible for brand rights in the areas of fashion, home and living, accessories and direct-to-retail. In addition, he was in charge of the international subagent network for the client, Playmobil, and was involved in sourcing new brands for the Bavaria Media portfolio.  

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Prior to that, he was sales manaher at U.K. production music publisher, Audio Network, where he helped the company expand its business in German-speaking countries, and advertising sales manager at fashion publisher, Condé Nast.