More than 250 global licensees are on board as Studio 100’s new CGI children’s series “Maya the Bee” begins to roll out internationally.
A reboot of the popular brand from the 1970s, the new series has been sold in more than 130 countries and is already airing in various regions across Europe.
Studio 100 has lined up licensees in all major categories apparel to games and plush to food with programs set between the second and fourth quarters of this year, with a focus on countries like Spain, France, Benelux, Hungary, Turkey and Russia where the series is already airing.
“We are thrilled with the response we’ve had so far from our broadcast and licensing partners, and we are confident that the parents and children alike all over the world will welcome the new Maya warmly,” says Marie-Laure Marchand, director of international licensing, Studio 100. “The continuing strength of the brand is evident with so many prestigious international broadcasters and licensees lined up at launch. There are exciting times ahead and we look forward to taking Maya’s success to the next level.”