, which opens in theaters today.
More than 49,000 user-created Divergent products are already available via licensee CafePress’ website including t-shirts, mugs, jewelry and stationery.
Mattel has released a line of collector’s dolls featuring the main characters in the franchise and NECA has created a range of apparel, accessories, collectibles, novelties and paper products.
Additional licensing partners include Fathead for wall graphics; Golden Link for concession items such as paper and plastic cups and popcorn tubs; HCT Packaging for cosmetics, skincare products, nail polish and fragrances; Hallmark for greetings, gift presentation and ornaments; and HarperCollins for a companion guide.
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