Coraline, ParaNorman, The Boxtrolls
and other animated films will now expand into categories including apparel, novelties, paper goods and more.
Under the terms of the agreement, Striker will launch a licensing program that encompasses the studio’s films–such as
Kubo and the Two Strings, The Boxtrolls, ParaNorman
–and spans multiple categories including toys, collectibles, apparel, accessories, novelties, paper goods, publishing, seasonal items and digital and interactive games.
“We believe there will be a high demand from our fans for Laika merchandise of all kinds. And if recent robust results from sales at our shop at the 'From Coraline to Kubo: A Magical Laika Experience' exhibit at Universal Studios Hollywood are any indication, we are looking at a significant new revenue stream for the company,” says Brad Wald, chief financial officer and head of business operations, Laika. “In the near future, Laika’s products will be available in various retail outlets and channels as well as on our website. As with all things Laika, everything will be about quality, just like our films.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.