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April 6, 2018
Animation studio Laika has tapped Striker Entertainment to serve as its worldwide licensing agent.
Under the terms of the agreement, Striker will launch a licensing program that encompasses the studio’s films–such as Kubo and the Two Strings, The Boxtrolls, ParaNorman and Coraline–and spans multiple categories including toys, collectibles, apparel, accessories, novelties, paper goods, publishing, seasonal items and digital and interactive games.
“We believe there will be a high demand from our fans for Laika merchandise of all kinds. And if recent robust results from sales at our shop at the 'From Coraline to Kubo: A Magical Laika Experience' exhibit at Universal Studios Hollywood are any indication, we are looking at a significant new revenue stream for the company,” says Brad Wald, chief financial officer and head of business operations, Laika. “In the near future, Laika’s products will be available in various retail outlets and channels as well as on our website. As with all things Laika, everything will be about quality, just like our films.”
“Striker has always been attracted to auteur filmmakers and groundbreaking artistry," says Russell Binder, partner, Striker Entertainment. “Laika is fundamentally about captivating storytelling, breathtaking artistry and audience engagement. The worlds and characters the studio creates resonate with audiences the world over and now we are in a position to focus on converting the engagement on both sides of the screen into desirable consumer products that portray the passion expressed in Laika’s films.”
Read more about:Striker Entertainment
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