StoryToys Announces New LEGO DUPLO and Marvel Collaboration for Preschool App

The LEGO DUPLO Marvel app aligns with the esteemed Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2-5-year-olds.

License Global

October 27, 2021

2 Min Read

Team17, a global games label, creative partner and developer of independent video games and educational entertainment apps for children, has announced that StoryToys (a subsidiary of Team17), the LEGO Group and Marvel Entertainment are bringing the LEGO DUPLO brand and Marvel Universe to preschoolers with the unique LEGO DUPLO Marvel mobile app. 

“We’re delighted to once again be collaborating with our amazing partners at the LEGO Group, and to be working with Marvel for the first time on such a special project,” says Emmet O’Neill, chief executive officer, StoryToys. “Preschoolers adore and aspire to be Marvel heroes and this app will offer them a positive digital experience tailored to their abilities. Whether kids are LEGO DUPLO fans, Marvel fans or both, it’s our absolute privilege to bring them the opportunity to engage with their favorite heroes in this fun and educational digital experience.” 

The LEGO DUPLO Marvel app will allow preschoolers to join Spidey, Captain America, Ghost-Spider and other heroes for learning adventures and imaginative play. Each activity will feature a play experience where kids can help a Marvel hero save the day by shooting webs with Spidey and his Amazing Friends or rescuing a kitten with Captain America. 

“Building on the LEGO Group’s long history of successful partnership with Marvel and our expanding partnership with the digital play experts at StoryToys, we were keen to bring the LEGO DUPLO Marvel world to life in digital form,” says Sean McEvoy, vice president, LEGO Games. “The app perfectly encompasses our core values of imagination, fun, creativity, learning, caring and quality. We’re excited to bring this world to young Marvel fans while inspiring and developing the builders of tomorrow.” 

The LEGO DUPLO Marvel app is aligned with the esteemed Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2-5-year-olds. Each activity will feature challenges to support learning and development skills including, early math, creativity, reasoning and problem-solving. 

“We’re thrilled to be able to bring Super Hero adventures to our youngest fans,” says Daniel Fink, senior vice president, business development and new initiatives, Marvel Entertainment. “Not only will it delight today’s young Marvel fans, it also provides an all-ages experience for parents to introduce their own favorite Marvel super heroes to their children. The LEGO Group and StoryToys are both experts in making high-quality preschool educational products, and we look forward to how the app will resonate with families everywhere.” 

The LEGO DUPLO Marvel app launches worldwide in 28 languages initially, with more to come in 2022. The app is now available for pre-order on the App Store and Google Play and will launch in December. The LEGO DUPLO Marvel app will be free to download and include additional content to purchase. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like