Steven Paul Relaunches Atlas Comics on its 50th Anniversary

Steven Paul’s SP Media Group has announced it will relaunch Atlas Comics, a legacy comic book publisher founded by Martin Goodman (who also founded Marvel Comics), at New York Comic Con (NYCC) on the 50th anniversary of its original debut.  

The new title of the brand will be Atlas/Seaboard, and as part of the relaunch, it has entered an exclusive partnership with Walmart to distribute classic merchandise of the Atlas comic book characters. Atlas/Seaboard has also developed a line of collectible action figures with Mego Toys, a line of apparel with Mad Engine and is in development with Paramount Pictures for a live-action film. 

The relaunch of Atlas Comics is being led by Paul, entertainment industry veteran and chairman, SP Media Group/Atlas Comics.  

“Walmart is excited to further enhance collectibles experiences in stores and online, connecting the comic book community with exclusive merchandise inspired by dynamic Atlas character designs for fans to fall in love with all over again,” says Frank Barbieri, vice president, content and digital, Walmart. 

Scott Karol, president, SP Media Group/Atlas Comics, which is headquartered on the Paramount Pictures lot in Hollywood, is helping lead the relaunch. Other key partners include Jason Goodman, publisher and grandson of Martin Goodman, and Jeff Rovin, Atlas/Seaboard’s former editor-in-chief and writer of the bestselling Tom Clancy’s Op-Center novels.  

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“Atlas/Seaboard has a treasure trove of fascinating characters and a deep history in the comic book world that we’re beyond excited to resurface,” says Paul. “The chance to carry on Martin Goodman’s legacy and share this experience at New York Comic Con is an honor for us all as we begin to inject our titles with new life for modern audiences.” 

One of Atlas/Seaboard’s characters, Devilina, will be reprised in a live-action film, in development with Paramount Pictures, drawing from the original story about the sister of Satan who must confront her demonic powers and banish her brother back to hell. In addition to Devilina, Atlas/Seaboard plans to leverage its legacy to renew other key titles, including Phoenix, Grim Ghost and Hands of the Dragon, as the brand sets the stage for a new wave of creativity for the industry. 

“The dynamic characters and world-building behind Atlas/Seaboard dates back to the golden age of comics, crafted by some of the greatest creators of all time,” says Goodman. “We aim to honor their legacy and my grandfather’s vision to build a powerhouse source of content and innovation.” 

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